About Our Trademark

Tough Enough to Wear Pink is a licensed trademark for the western industry’s breast cancer awareness campaign. To maintain the integrity and garner maximum public relations for the western industry, please review the guidelines in Get Involved.

Prior to using the tagline in your promotion, fundraising and awareness efforts, please send an e-mail to request approval to: Katie@toughenoughtowearpink.com.

Upon completion of your campaign, please let us know how the total dollar amount raised so we can highlight your efforts in our public relations campaign.