Rodeo Committees | Western Manufacturers | Individuals

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Rodeo and Western Event Committees

The goal of the Tough Enough to Wear Pink campaign is to rally the rodeo and western industries around a cause that touches too many of our competitors, families and fans.

Rodeo committees can join the campaign by designating a performance to “Tough Enough to Wear Pink”. Other western events or organizations can join in the campaign as well! The campaign can not only raise awareness for breast cancer, it can raise significant funds for treatment and research – and – can provide a campaign that can increase attendance for your event while providing a positive public relations message for the sport of rodeo or your event.

To be an approved Tough Enough to Wear Pink event, we need to provide you with an approval to use the trademark in your fundraising efforts. Click here to download an informational pdf.

Please contact us at: Katie@toughenoughtowearpink.com or call 866-910-7465 or 209-883-2779 to receive a complete TETWP event packet. You can also print, complete and fax the following reporting form to receive your approval.

Canadian Rodeo Committees can contact Wrangler® Canada at (416) 504-0558 and speak with Tiziana or Sandy for additional information about the Canadian TETWP campaign.

In addition, we ask that your group purchase a minimum of $250 TETWP merchandise for your fundraising campaign and report the total funds raised to us at the end of your event for our national public relations efforts. (Special pricing is available to all approved TETWP events.) Click here to download the order form.

All approved rodeos and events will be posted on our website and all PRCA rodeos will be submitted to the PSN for publication.