Are You Tough Enough to wear Pink?
To support the courageous women and men affected by breast cancer as they stand firm in the fight, Wrangler is throwing its veritable cowboy hat into the ring for the Tough Enough to Wear Pink initiative.
Available in October, Wrangler's special-edition Tough Enough to Wear Pink shirts will cover western and urban cowboys alike. And in December, professional cowboys will ride into Las Vegas to turn the arena pink during the Wrangler National Finals Rodeo -- the Super Bowl of pro rodeo. The Wrangler® brand along with TETWP partner brands -- the Professional Rodeo Cowboys Association (PRCA), Justin Boots, Coors, Dodge, Jack Daniels, Las Vegas Events, Montana Silversmiths and Resistol Hats -- will make monetary donations for each winning performance from that night's rodeo to breast cancer research.
"The concept of tough cowboys wearing pink might sound funny, but that contrast is what makes Tough Enough to Wear Pink so special," said Karl Stressman, director of sponsorships, Wrangler Specialty Apparel. "Pink will symbolize courage, strength and determination when the western industry comes together in the fight against breast cancer."
If the most rugged and courageous of American icons, the American cowboy, can wear pink to show support and respect, ask yourself: Are you Tough Enough to Wear Pink?
Tough Enough To Wear Pink Spokesman Neal McCoy
Wrangler country
music artist Neal McCoy bucks up to once again prove his coronation as Humanitarian
of the Year* is indeed an apt and active title. This fall, the three-time
platinum country music artist joins forces with Wrangler in the Tough Enough
to Wear Pink initiative to support the battle against breast cancer.
An avid philanthropist, McCoy is highly respected for his charitable work
and, as the below highlights show, he stands as the perfect spokesman for
TETWP:
- *Crowned the 2005 Academy of Country Music's "Humanitarian of the Year."
- Selected by President Bush to be part of the U.S. Presidential Delegation.
- Founded the East Texas Angel Network to help the families of children
living with terminal or life-threatening illness.
ETAN has raised over $3 million and is currently helping 106 families. - Participated in 9 USO Tours since 2001.
A congressional non-profit group that visits troops in Iraq.
He's certainly tough enough to wear pink, are you?
For more information on Tough Enough to Wear Pink,
please contact Sarah Allen at sallen@fwv-us.com
For more information on Neal McCoy, please contact Jim Havey at jhavey@jimhaveypr.com
